Writer
Scott is an experienced writer of bespoke case studies and content for business schools, organisations and publishers. Recent cases include studies of Netflix, Tesla, Spotify, Daimler Group, Apple, Facebook, Inditex and Singapore Airlines.
He is a retired lecturer and tutor of business studies and financial analysis. Previously he was a senior executive of strategy development and planning in one of the business units in Royal Mail Group, at Diageo and at Ford Motor Company.