Leadership Insight and Impact

Shape the future for your organisation, your people, and you.

Kourdi Associates provides digital content and coaching, enabling leaders to navigate and shape the future.

What we do


Insightful, digital and customised


Impactful 1:1 and group coaching

Leadership Scenarios

Measureable, effective online developmental assessments

Latest Insights

Because great minds like a think.

Mastering the 10 C’s of Customer Centricity

Mastering the 10 C’s of Customer Centricity

Organisations need to have a customer centric mindset from CEO all the way down to the front line in order to achieve success. Experience suggests that attracting and retaining customers in challenging, competitive times is easier if you focus on ten issues. Content –...

When You Don’t Know Enough to Realise How Little You Know

When You Don’t Know Enough to Realise How Little You Know

Leadership programmes should be encouraged by employers and stakeholders if they want to ensure that their senior team has the competence and capability to deliver on strategic objectives. In order to do this they need to possess core leadership competencies to grow...

Why are soft skills important for leadership?

Why are soft skills important for leadership?

Timely and relevant insights for coaches and leaders from Gurshinder Sidhu, Kourdi Associate and leadership development expert, highlighting how leaders need to invest in their soft skills to get their desired outcomes.

Sample Leadership Scenarios from the Developing Personal Effectiveness module

Our Clients

Kourdi Associates works with market leading organisations worldwide:


Senior Executive, The Economist Group

“Their coaches provide excellent insights for those who want to learn, succeed and lead others. They bring years of experience in the business world and coaching at the highest levels in cross-border settings.”

Neil Kinnock, Former Vice President, European Commission

“Trust Matters – and this book with that title lucidly explains why. It shows the need for leaders, followers and people generally to put effort into gaining and keeping it and, most of all, makes and reinforces the vital truth that only earning trust will do.”

Global Head of Learning, Coaching and Talent Development, Pearson plc

“I have had the opportunity to work with Jeremy Kourdi to support our executives through times of change and I found him to genuinely add value; he is professional, knowledgeable and incredibly supportive and challenging in the right measure.”

 The Remote Teams Collection is an example of a curated series of video insights from The Performance Zone – watch the video now

Our Technology Innovation Partners

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