Develop a Shared Sense of Purpose

by | Mar 13, 2020 | On Point

Struggling organisations find it difficult keeping employees engaged because leaders are often more focused on directing, telling, or shifting strategy.

The best way to revitalise a business while simultaneously energising its people is to do several things, purposefully:

Create a shared culture of purpose. When a company communicates its purpose and demonstrates a strong commitment to it, the company becomes a force for good and a creator of value for all stakeholders, especially employees.

Think what activities you could pursue that align with your purpose – something that would both inspire employees and improve results.

Ask for actions and support in emphasising your purpose.

Kourdi Associates​ ​work with current and potential leaders to develop their mindset, skills and effectiveness. Jeremy Kourdi is formerly Senior Vice President with The Economist, he has worked with London Business School and Duke Corporate Education as well as market-leading businesses worldwide, and he is the author of 27 books translated into 17 languages, including​ ​The Truth About Talent​ ​and​ ​Coaching Essentials​. ​His business​ ​Kourdi Associates​ ​provides coaches, expert content and consultants that help leaders successfully navigate a changing world.

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